Regal Cinema Offering 'This Is It' Souvenir

Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that one million moviegoers at theatres nationwide will receive a Michael Jackson’s 'This Is It' commemorative "Backstage Pass” and lanyard.

Tickets for Michael Jackson’s 'This Is It' are currently on sale at approximately 500 Regal Entertainment Group theatres across the country. The first 2,000 Michael Jackson’s 'This Is It' moviegoers at each location will receive the replica "Backstage Pass” and lanyard. They will be distributed at the box office and/or guest service desks beginning October 27 when patrons purchase tickets for Michael Jackson’s 'This Is It' or when they redeem their tickets purchased in advance.

"This souvenir ‘Backstage Pass’ is only available at Regal Entertainment Group theatres. Thanks to Regal’s partnership with Sony, one million moviegoers will enjoy the new film and for no additional cost they can take home this keepsake,” stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "Michael Jackson’s 'This Is It' will certainly be an exciting worldwide movie event and Regal is pleased to offer fans this limited-edition item to commemorate the occasion.”

For updated information including locations, showtimes and to purchase tickets online, visit www.REGmovies.com.

Source: MJFC / WELT Online